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                 <title>ArticleSlash - Most Recent  - Business / Marketing Direct</title>
                 <link>http://www.articleslash.net/</link>
                 <description>ArticleSlash - Most Recent - Marketing Direct Articles</description>
                 <language>en-US</language>
                 <copyright>Copyright 2008 ArticleSlash.net</copyright>
                 <pubDate>Sun, 05 Jul 2009 00:07:03 -0400+00:00</pubDate>
                 <category>Marketing Direct</category>
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               <item>
                 <title><![CDATA[Make an Impression With the Best Trade Show Displays]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The industry of trade show business caters to a large number of clients with diverse professional financial and religious background There are also a wide variety of products available in the several booths that occupy a trade fair Since the competition is very high so the ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/525375__Make-an-Impression-With-the-Best-Trade-Show-Displays.html</link>
                 <pubDate>Thu, 15 Jan 2009 19:23:36 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/525375__Make-an-Impression-With-the-Best-Trade-Show-Displays.html</guid>
               </item>

               <item>
                 <title><![CDATA[Marketing Tips and Secrets Part 1]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Have you ever been trying to sell a product and it just won t sell Or perhaps you were like I once was I was working 16 hour days at a direct marketing company and hardly making a living When I say 8220 direct marketing I am speaking of selling a product directly to a consumer by hand Direct marketing can be very profitable if you ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/512160__Marketing-Tips-and-Secrets-Part-1.html</link>
                 <pubDate>Mon, 10 Nov 2008 18:11:11 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/512160__Marketing-Tips-and-Secrets-Part-1.html</guid>
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                 <title><![CDATA[The Postcard Marketing Checklist 29 Questions to Ask Before You Begin]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Direct mail postcards can help you reach out new customers and get recurring business from your current customers But if you want to achieve the best results you need to ask yourself a lot of questions before you conduct your first mailing Here are a few to get you started The Big ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/512122__The-Postcard-Marketing-Checklist-29-Questions-to-Ask-Before-You-Begin.html</link>
                 <pubDate>Mon, 10 Nov 2008 18:12:39 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/512122__The-Postcard-Marketing-Checklist-29-Questions-to-Ask-Before-You-Begin.html</guid>
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               <item>
                 <title><![CDATA[Plumbers Direct Mail A Powerful Marketing Strategy]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Getting results from a direct mail campaign can be pot luck but if it is done in the right way can be a real success The key to developing successful direct mail campaigns is to test and one way of doing this is to use what is know as the three piece mailing When your direct mail out arrives with its recipient it may arrive at the ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/512085__Plumbers-Direct-Mail-A-Powerful-Marketing-Strategy.html</link>
                 <pubDate>Tue, 11 Nov 2008 19:34:36 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/512085__Plumbers-Direct-Mail-A-Powerful-Marketing-Strategy.html</guid>
               </item>

               <item>
                 <title><![CDATA[Never Forget About Strong Visuals]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[When someone gets a brochure made it is likely because they have quite a bit they need to say to their customers Brochures are meant to deliver a longer message than the majority of advertisements are capable of producing This leads to brochures being strongly associated with text heavy messages that give you a ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/505804__Never-Forget-About-Strong-Visuals.html</link>
                 <pubDate>Mon, 20 Oct 2008 18:04:35 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/505804__Never-Forget-About-Strong-Visuals.html</guid>
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                 <title><![CDATA[Ways to Improve Postcard Marketing Headlines]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[It has been said that postcards are one of the most effective marketing materials out there However the importance of how you use the postcard headline in your design is understated and often overlooked There are different ways to improve your postcard marketing strategies but a good place to start is in improving the way you construct ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/505748__Ways-to-Improve-Postcard-Marketing-Headlines.html</link>
                 <pubDate>Tue, 21 Oct 2008 19:20:51 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/505748__Ways-to-Improve-Postcard-Marketing-Headlines.html</guid>
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                 <title><![CDATA[Hispanic Radio Market a Good Target For Direct Response Agency]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[With the growth of the Hispanic radio market in America radio has seen a shift in format distribution with many new all Spanish or at least partly Spanish radio stations on the rise as well Direct Response Radio Agencies would do well to consider specializing in this highly desirable audience ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/505745__Hispanic-Radio-Market-a-Good-Target-For-Direct-Response-Agency.html</link>
                 <pubDate>Tue, 21 Oct 2008 18:50:36 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/505745__Hispanic-Radio-Market-a-Good-Target-For-Direct-Response-Agency.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Helpful Handouts]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[I am sure this scenario is going to be familiar to a lot of people You are walking through a trade show down a long line of booths All around you there are people standing in front of the various stands waiting to talk to whoever is willing to stop and check them out Above the booths you see all sorts of colorful signs and banners You ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/505735__The-Helpful-Handouts.html</link>
                 <pubDate>Tue, 21 Oct 2008 18:39:36 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/505735__The-Helpful-Handouts.html</guid>
               </item>

               <item>
                 <title><![CDATA[Postcard Printing Presenting Newsletters in Style]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Postcard printing has gone a long way since 1861 when John P Charlton first patented the postcard in Philadelphia The medium serves a lot of purpose these days It can be used both for personal and business purposes It even has an electronic version that contains a lot of graphics and animations People have seen the potential of ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/493251__Postcard-Printing-Presenting-Newsletters-in-Style.html</link>
                 <pubDate>Tue, 23 Sep 2008 18:19:04 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/493251__Postcard-Printing-Presenting-Newsletters-in-Style.html</guid>
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               <item>
                 <title><![CDATA[Creative Ways to Incorporate Corporate Logo Shirts in a Trade Show Event]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Corporate logo shirts are a good way to emphasize your company brand at a trade show but why not use them as a giveaway product to generate more leads and increase your ROI Simply handing them out to everyone who walks by isn t going to gain you the leads your company needs to grow and expand Giving away custom polo shirts for example .]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/492143__Creative-Ways-to-Incorporate-Corporate-Logo-Shirts-in-a-Trade-Show-Event.html</link>
                 <pubDate>Sat, 20 Sep 2008 18:32:16 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/492143__Creative-Ways-to-Incorporate-Corporate-Logo-Shirts-in-a-Trade-Show-Event.html</guid>
               </item>

               <item>
                 <title><![CDATA[Testing Your Direct Mail Marketing Piece For Instant Income]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[While many business owners skip the step of testing before they launch a direct mail marketing piece this is a critical component to driving the overall effectiveness of the campaign There can often be some minor costs involved to test but how else are you going to know if your direct mail offer ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/492140__Testing-Your-Direct-Mail-Marketing-Piece-For-Instant-Income.html</link>
                 <pubDate>Sat, 20 Sep 2008 18:07:31 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/492140__Testing-Your-Direct-Mail-Marketing-Piece-For-Instant-Income.html</guid>
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               <item>
                 <title><![CDATA[Is Direct Mailing For You]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people Brochures can be handed out in a variety of different forms just like flyers can as well Even with posters the location you ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/492081__Is-Direct-Mailing-For-You.html</link>
                 <pubDate>Sun, 21 Sep 2008 18:30:04 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/492081__Is-Direct-Mailing-For-You.html</guid>
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               <item>
                 <title><![CDATA[Why Every Business Should Use Direct Marketing]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Every business owner aims to make their business profitable that is why there are numbers of marketing tactics that are endowed by experts in order to help achieve such desire One of these tactics is direct marketing There are two major definitional traits that distinguish this kind ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491978__Why-Every-Business-Should-Use-Direct-Marketing.html</link>
                 <pubDate>Mon, 22 Sep 2008 20:10:21 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491978__Why-Every-Business-Should-Use-Direct-Marketing.html</guid>
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               <item>
                 <title><![CDATA[Why Should You Use Automotive Direct Mail Marketing]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Are you aware of the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail In fact one survey says that 73 percent of automotive buyers would respond to direct mail than any other forms of marketing That said this could be the main reason why a lot of auto dealers as well as ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491972__Why-Should-You-Use-Automotive-Direct-Mail-Marketing.html</link>
                 <pubDate>Mon, 22 Sep 2008 18:40:09 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491972__Why-Should-You-Use-Automotive-Direct-Mail-Marketing.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Impact of Creativity]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[When you send out a postcard your card isn t the only one in the stack of mail people are getting In fact you re probably competing against two or three other postcards if not more every single time you send them I can t speak for everyone but based on what I do myself and based on what the people I know are like I m not going ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491969__The-Impact-of-Creativity.html</link>
                 <pubDate>Mon, 22 Sep 2008 20:08:20 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491969__The-Impact-of-Creativity.html</guid>
               </item>

               <item>
                 <title><![CDATA[Guide to the Bilbao Exhibition Centre Spain]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Spain s Bilbao Exhibition Centre BEC is an innovatively designed structure that has managed to combine technology convenience and entertainment all under one roof On its way to becoming one among the leading global business centres the BEC promotes development in all ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491959__Guide-to-the-Bilbao-Exhibition-Centre-Spain.html</link>
                 <pubDate>Mon, 22 Sep 2008 19:50:00 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491959__Guide-to-the-Bilbao-Exhibition-Centre-Spain.html</guid>
               </item>

               <item>
                 <title><![CDATA[Guide to the Colorado Convention Center]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[In the heart of downtown Denver the Colorado Convention Center stands out not only because of the assorted range of events that it hosts but also because of the sheer elegance of it s artistically designed functional structure The center has an aggregate contiguous exhibit space of 584 000 square feet which can ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491958__Guide-to-the-Colorado-Convention-Center.html</link>
                 <pubDate>Mon, 22 Sep 2008 19:37:21 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491958__Guide-to-the-Colorado-Convention-Center.html</guid>
               </item>

               <item>
                 <title><![CDATA[Guide to the Greater Columbus Convention Center]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[One of North America s most sought after venues for popular convocations and meetings is the Greater Columbus Convention Center which occupies an impressive 1 700 000 square feet of area in the heart of the country s 15th largest city Columbus Designed by Peter Eisenmen the Greater Columbus ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491957__Guide-to-the-Greater-Columbus-Convention-Center.html</link>
                 <pubDate>Mon, 22 Sep 2008 19:25:04 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491957__Guide-to-the-Greater-Columbus-Convention-Center.html</guid>
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               <item>
                 <title><![CDATA[Top Trade Show Secrets in a Cup]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[What is the secret to success It s no secret really All you need to do is too look closer at your competitor and learn from the techniques they are using and applying it to your business strategy Who knows you might get the right formula to get noticed and people to start listening and buying your products In every business there is ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/491949__Top-Trade-Show-Secrets-in-a-Cup.html</link>
                 <pubDate>Mon, 22 Sep 2008 19:31:40 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/491949__Top-Trade-Show-Secrets-in-a-Cup.html</guid>
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               <item>
                 <title><![CDATA[Renting Display Stands Vs Buying Display Stands]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Whether you exhibit once a year or every week you may be using display stands You may also find yourself wondering whether it is wiser to rent your display stands or buy them The answer may be simple for you but before you come to your conclusion read about some ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486765__Renting-Display-Stands-Vs-Buying-Display-Stands.html</link>
                 <pubDate>Sun, 14 Sep 2008 19:12:36 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486765__Renting-Display-Stands-Vs-Buying-Display-Stands.html</guid>
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               <item>
                 <title><![CDATA[Be Larger Than Life With Large Format Printing]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[As the saying goes 8220 the bigger the better This is the principle in which large format prints live by Large format prints are print materials that are bigger than your standard size ones They usually come in sizes of 9 8217 x 9 8217 to a maximum of 60 8217 x 100 8217 Because of their size these prints should be ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486733__Be-Larger-Than-Life-With-Large-Format-Printing.html</link>
                 <pubDate>Sun, 14 Sep 2008 18:24:56 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486733__Be-Larger-Than-Life-With-Large-Format-Printing.html</guid>
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               <item>
                 <title><![CDATA[The Versatile Direct Mail Postcards]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Direct mail postcards are one of the most commonly used direct mail marketing material today They are commonly used because of several advantages that they offer and bring to the table Here are some advantages of postcards as direct mail marketing materials 1 Postcards are very cost effective materials one of the main reasons ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486732__The-Versatile-Direct-Mail-Postcards.html</link>
                 <pubDate>Sun, 14 Sep 2008 18:18:09 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486732__The-Versatile-Direct-Mail-Postcards.html</guid>
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               <item>
                 <title><![CDATA[A History of Canvas Prints and How They Are Made]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[For centuries artists have chosen canvas as the material to showcase their masterpieces Prior to the 20th century linen was used to make canvas when cotton wasn t in common use The surface of canvas is not perfectly smooth therefore the texture has an effect on each painting when it s applied Because of this texture a slight distortion ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486729__A-History-of-Canvas-Prints-and-How-They-Are-Made.html</link>
                 <pubDate>Sun, 14 Sep 2008 18:55:00 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486729__A-History-of-Canvas-Prints-and-How-They-Are-Made.html</guid>
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               <item>
                 <title><![CDATA[Rising Exhibiting Costs Places New Premium on Efficiency]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[There is good news in the world of tradeshow research according to a recent study by Exhibit Surveys an industry research group a considerable number of new attendees are coming to tradeshows At the same time 39 percent of attendees report that their buying decisions are favorably influenced after viewing a company s exhibit That ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486692__Rising-Exhibiting-Costs-Places-New-Premium-on-Efficiency.html</link>
                 <pubDate>Mon, 15 Sep 2008 18:51:09 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486692__Rising-Exhibiting-Costs-Places-New-Premium-on-Efficiency.html</guid>
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               <item>
                 <title><![CDATA[Who Put All These Trees in the Forest Making Pre Show Promotion Stand Out]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[There s a lot of pressure on marketing departments today a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return Every decision has to be viewed critically and that includes the decision to participate in tradeshows ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486691__Who-Put-All-These-Trees-in-the-Forest-Making-Pre-Show-Promotion-Stand-Out.html</link>
                 <pubDate>Mon, 15 Sep 2008 18:33:44 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486691__Who-Put-All-These-Trees-in-the-Forest-Making-Pre-Show-Promotion-Stand-Out.html</guid>
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                 <title><![CDATA[Protecting Your Interests Using Competitive Intelligence Gathering Techniques at Tradeshows]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[This looks absolutely amazing The attendee was smiling eyes bright a wide grin 8220 If this is what I think it is I m pretty sure this piece of equipment will solve all of our problems He turned to the booth staffer a young woman at her very first show 8220 Could you tell me how it works The staffer thrilled ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486688__Protecting-Your-Interests-Using-Competitive-Intelligence-Gathering-Techniques-at-Tradeshows.html</link>
                 <pubDate>Mon, 15 Sep 2008 20:26:51 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486688__Protecting-Your-Interests-Using-Competitive-Intelligence-Gathering-Techniques-at-Tradeshows.html</guid>
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               <item>
                 <title><![CDATA[Hanging Displays Most Popular Styles and Sizes]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Any business that relies to some degree on trade show or event exhibition as part of its marketing strategy must pay close attention to their exhibit displays When exhibiting it is most important to make a good first impression and lasting impact on your ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486613__Hanging-Displays-Most-Popular-Styles-and-Sizes.html</link>
                 <pubDate>Mon, 15 Sep 2008 18:10:16 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486613__Hanging-Displays-Most-Popular-Styles-and-Sizes.html</guid>
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               <item>
                 <title><![CDATA[A Guide to the Pet Expo 2008 in Ireland]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Being Ireland s only dedicated consumer Pet Exhibition the Pet expo 2008 which is scheduled to take place on the 17th of October 2008 to the 19th of October is expected to attract over 30 000 visitors in this three day event at Simmonscourt Hall RDS Dublin Promoted by Innovative events the expo will ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486564__A-Guide-to-the-Pet-Expo-2008-in-Ireland.html</link>
                 <pubDate>Tue, 16 Sep 2008 18:59:35 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486564__A-Guide-to-the-Pet-Expo-2008-in-Ireland.html</guid>
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                 <title><![CDATA[A Guide to the Scottish Caravan and Outdoor Leisure Show 2009]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The much awaited Scottish Caravan and Outdoor Leisure Show is scheduled to start on the 5th of February 2009 and goes on until the 8th at the SECC Glasgow Occupying 10 000 square meters in area the SECC has 5 exhibition halls all of which will be occupied by the show in 2009 Keeping in line with current trends where ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486563__A-Guide-to-the-Scottish-Caravan-and-Outdoor-Leisure-Show-2009.html</link>
                 <pubDate>Tue, 16 Sep 2008 18:46:56 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486563__A-Guide-to-the-Scottish-Caravan-and-Outdoor-Leisure-Show-2009.html</guid>
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                 <title><![CDATA[A Guide to the Wedding and Honeymoon Show 2008 in Ireland]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Marriages people say are made in heaven However as all of us are well aware there is plenty of organisation and effort that goes into planning a wedding and making sure that the whole occasion is a memorable experience for both the couple as well as guests The Wedding and Honeymoon Show 2008 takes ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/486562__A-Guide-to-the-Wedding-and-Honeymoon-Show-2008-in-Ireland.html</link>
                 <pubDate>Tue, 16 Sep 2008 18:34:39 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/486562__A-Guide-to-the-Wedding-and-Honeymoon-Show-2008-in-Ireland.html</guid>
               </item>

               <item>
                 <title><![CDATA[Creating a Dynamic Functional Veterinarian List]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[If you are in a field where you are marketing your products or your services to veterinarians you already know that your clients are almost always busy and that unless you can get their attention that they are going to move on to someone else When you are looking to make sure that you are getting ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/474740__Creating-a-Dynamic-Functional-Veterinarian-List.html</link>
                 <pubDate>Tue, 02 Sep 2008 18:07:31 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/474740__Creating-a-Dynamic-Functional-Veterinarian-List.html</guid>
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               <item>
                 <title><![CDATA[Marketing Wisely to CPAs]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[When you are marketing to CPA s and they are your main audience you already know how difficult it can be to get their attention and keep it Your clients are going to be part of a highly aggressive extremely motivated very busy group of people and unless you can offer to keep up no matter what you are selling you will find that you ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/474739__Marketing-Wisely-to-CPAs.html</link>
                 <pubDate>Tue, 02 Sep 2008 19:13:20 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/474739__Marketing-Wisely-to-CPAs.html</guid>
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               <item>
                 <title><![CDATA[8 Steps For Postcard Printing and Design]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Many companies use postcards in direct mail advertising Even though postcard printing and design should be easy and quick things can get muddled without a clear plan Follow the eight step plan below for a postcard process that leaves you feeling satisfied 1 Determine your purpose Knowing ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/473166__8-Steps-For-Postcard-Printing-and-Design.html</link>
                 <pubDate>Sun, 24 Aug 2008 19:25:59 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/473166__8-Steps-For-Postcard-Printing-and-Design.html</guid>
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               <item>
                 <title><![CDATA[5 Tips For Planning an Exhibition]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Planning an exhibition can be hard work but if you know what you re doing your exhibition can be a great success I am going to give you some tips for your exhibition to do well 1 Don t copy other exhibition s styles Be innovative If your exhibition is just runoff the mill nobody ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/473136__5-Tips-For-Planning-an-Exhibition.html</link>
                 <pubDate>Sun, 24 Aug 2008 18:47:29 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/473136__5-Tips-For-Planning-an-Exhibition.html</guid>
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               <item>
                 <title><![CDATA[Create a Compelling Call to Action]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[You ve done the hard work for your direct mail campaign you ve designed attractive graphics and used eye catching photos your brochure and booklets answer people s questions in a logical order and your copywriting is top notch loaded with benefits Now you lie in wait for the phones to start ringing and a flood of ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/467138__Create-a-Compelling-Call-to-Action.html</link>
                 <pubDate>Wed, 13 Aug 2008 19:04:21 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/467138__Create-a-Compelling-Call-to-Action.html</guid>
               </item>

               <item>
                 <title><![CDATA[Postcards For When You Need to Stretch That Budget]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Not all forms of color printing are made equal especially when it comes to the costs in both printing and creating your advertising It would be nice to always have a lot of brochures ready to hand out to people but brochures can have a complicated design process ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/467130__Postcards-For-When-You-Need-to-Stretch-That-Budget.html</link>
                 <pubDate>Wed, 13 Aug 2008 18:05:41 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/467130__Postcards-For-When-You-Need-to-Stretch-That-Budget.html</guid>
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                 <title><![CDATA[Four Formats Used to Create Effective Trade Show Exhibits]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Companies looking to garner exposure and generate sales will find a qualified group of consumers at an industry trade show But they often have a small window of opportunity to attract attention at these events because of the hundreds of other trade show exhibits at Chicago shows .]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/467091__Four-Formats-Used-to-Create-Effective-Trade-Show-Exhibits.html</link>
                 <pubDate>Thu, 14 Aug 2008 18:33:44 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/467091__Four-Formats-Used-to-Create-Effective-Trade-Show-Exhibits.html</guid>
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               <item>
                 <title><![CDATA[Direct Mail Marketing in the 21st Century]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Direct mail marketing has long been a way to reach the public with a product or service and because of this companies that specialize in direct mail marketing not only understand what works best in this type of campaign they know about design mail marketing and targeted mailing lists ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/466924__Direct-Mail-Marketing-in-the-21st-Century.html</link>
                 <pubDate>Sun, 17 Aug 2008 18:22:55 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/466924__Direct-Mail-Marketing-in-the-21st-Century.html</guid>
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               <item>
                 <title><![CDATA[The Two Sides of a Postcard]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Postcards are very good marketing tools Of all the types of advertising literature that businesses use postcards are perhaps the most commonly read by customers Studies have shown that somewhere between 70 and 90 of postcard recipients actually read the postcards ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/459060__The-Two-Sides-of-a-Postcard.html</link>
                 <pubDate>Tue, 05 Aug 2008 18:11:11 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/459060__The-Two-Sides-of-a-Postcard.html</guid>
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               <item>
                 <title><![CDATA[The 3 Types of Mailing Lists]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[What do you think is the most important factor of a successful direct mail marketing campaign Awesome graphics A compelling headline Your logo on every direct mail piece Those are all good answers but none of those is the most important factor of a successful direct mail campaign Your mailing list is what will make or ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/459054__The-3-Types-of-Mailing-Lists.html</link>
                 <pubDate>Tue, 05 Aug 2008 18:50:25 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/459054__The-3-Types-of-Mailing-Lists.html</guid>
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               <item>
                 <title><![CDATA[Health Care Facilities Take Note A New Product For Successful Direct Mail Campaigns]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[What s New In Direct Mail Direct mail campaigns have been an advertising staple for health care businesses for many years but there is a new style of product that provides a greater 8216 punch 8217 than traditional promotional products This relatively new product consists of an attractive postcard that has your ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/459013__Health-Care-Facilities-Take-Note-A-New-Product-For-Successful-Direct-Mail-Campaigns.html</link>
                 <pubDate>Wed, 06 Aug 2008 18:10:16 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/459013__Health-Care-Facilities-Take-Note-A-New-Product-For-Successful-Direct-Mail-Campaigns.html</guid>
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               <item>
                 <title><![CDATA[5 Reasons to Gift Promotional Conference Bags]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Companies greatly benefit by gifting promotional conference bags to the participants One questions why these promotional conference bags are good as promotional gifts Why companies spend so much of their money on these promotional conference bags There are many reasons but the five important reasons why promotional conference bags are ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/459009__5-Reasons-to-Gift-Promotional-Conference-Bags.html</link>
                 <pubDate>Wed, 06 Aug 2008 18:18:20 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/459009__5-Reasons-to-Gift-Promotional-Conference-Bags.html</guid>
               </item>

               <item>
                 <title><![CDATA[Reinforce Your Brand With Promotional Conference Bags]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Promotional conference bags qualify as superb promotional gifts Most of the advertisers are unanimous on the utility of them as product promoters The most important advantage of promotional conference bags which keeps it much ahead of other promotional items is that ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/459007__Reinforce-Your-Brand-With-Promotional-Conference-Bags.html</link>
                 <pubDate>Wed, 06 Aug 2008 18:11:44 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/459007__Reinforce-Your-Brand-With-Promotional-Conference-Bags.html</guid>
               </item>

               <item>
                 <title><![CDATA[Why Promotional Conference Bags]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Out of many promotional items available to promote your business promotional conference bags provide certain advantages which make companies spend time and money on it Why they are preferred choice of decision makers They are neither the cheapest of option nor the most usable things on earth Then what makes it ideal for promotional ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458997__Why-Promotional-Conference-Bags.html</link>
                 <pubDate>Wed, 06 Aug 2008 20:23:44 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458997__Why-Promotional-Conference-Bags.html</guid>
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               <item>
                 <title><![CDATA[The Future of Trade Shows in a Digital World]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[In a time where personal interaction is becoming obsolete and replaced with an online social world it would seem likely that business interaction would follow in its digital footsteps Business communication recruitment announcements and client meetings how close are we to a completely ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458948__The-Future-of-Trade-Shows-in-a-Digital-World.html</link>
                 <pubDate>Wed, 06 Aug 2008 19:20:51 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458948__The-Future-of-Trade-Shows-in-a-Digital-World.html</guid>
               </item>

               <item>
                 <title><![CDATA[Which ID Supplies Will You Need For a Trade Show Or Conference]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[ID supplies can be very beneficial in a trade show or business conference and they make an excellent and affordable marketing device If you re planning to attend or host a trade show or conference you need to know which identification supplies can help you Your first step when preparing for a ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458858__Which-ID-Supplies-Will-You-Need-For-a-Trade-Show-Or-Conference.html</link>
                 <pubDate>Thu, 07 Aug 2008 19:37:21 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458858__Which-ID-Supplies-Will-You-Need-For-a-Trade-Show-Or-Conference.html</guid>
               </item>

               <item>
                 <title><![CDATA[A Guide to PostExpo 2008]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The PostExpo held every year in London is one of the more prestigious events in the postal industry Having run successfully for 12 years the one being held this year at the ExCel exhibition venue London from September 30th to October 2nd promises to outdo its predecessors altogether The event ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458817__A-Guide-to-PostExpo-2008.html</link>
                 <pubDate>Sat, 09 Aug 2008 18:26:24 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458817__A-Guide-to-PostExpo-2008.html</guid>
               </item>

               <item>
                 <title><![CDATA[A Guide to the Home Discount Show]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Ideal for interior decorators home stylists architects and individuals just looking to remodel their homes affordably the Home Discount Show is the perfect marketing opportunity for both buyers and sellers Commencing on the 26th of September and continuing for two days at Earl s Court London the exhibition has a lot on offer ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458816__A-Guide-to-the-Home-Discount-Show.html</link>
                 <pubDate>Sat, 09 Aug 2008 18:21:49 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458816__A-Guide-to-the-Home-Discount-Show.html</guid>
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               <item>
                 <title><![CDATA[A Guide to the Passenger Terminal Exhibition]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The Passenger Terminal Exhibition 2009 is to be held in ExCel London and is expected to be even more spectacular than last year s event The Passenger Terminal Exhibition has been acclaimed as the largest international airport terminal exposition and conference and is to take place from the 25th of May to ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458815__A-Guide-to-the-Passenger-Terminal-Exhibition.html</link>
                 <pubDate>Sat, 09 Aug 2008 18:17:36 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458815__A-Guide-to-the-Passenger-Terminal-Exhibition.html</guid>
               </item>

               <item>
                 <title><![CDATA[A Guide to the Salon International Exhibition]]></title>
                 <category><![CDATA[Marketing-Direct]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Salon International the best known event in world hairdressing comes to ExCel London this fall in October from Saturday the 18th to Monday the 20th The exhibition will showcase hairstylists from all over the world highlighting the latest trends in hairdressing in a ..]]></description>
                 <link>http://www.articleslash.net/Business/Marketing-Direct/458814__A-Guide-to-the-Salon-International-Exhibition.html</link>
                 <pubDate>Sat, 09 Aug 2008 18:13:45 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Marketing-Direct/458814__A-Guide-to-the-Salon-International-Exhibition.html</guid>
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