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                 <title>ArticleSlash - Free  - Business / Branding Articles</title>
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                 <description>ArticleSlash - Most Recent - Branding Articles</description>
                 <language>en-US</language>
                 <copyright>Copyright 2010 ArticleSlash.net</copyright>
                 <pubDate>Thu, 18 Mar 2010 21:54:31 -0400+00:00</pubDate>
                 <category>Branding</category>
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                 <title><![CDATA[Archetypes vs Stereotypes Often confused but totally different]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Marketing with archetypes can seem like stereotyping to the untrained marketer However these two concepts are very different Understanding these differences is vital to branding success Stereotypes are labels pasted on by society They might or might not apply Say the words soccer ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/544016__Archetypes-vs-Stereotypes-Often-confused-but-totally-different.html</link>
                 <pubDate>Mon, 25 Jan 2010 11:06:52 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/544016__Archetypes-vs-Stereotypes-Often-confused-but-totally-different.html</guid>
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                 <title><![CDATA[Mixing Business With Pleasure Meeting Rooms In Aberdeen]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[It rsquo s not surprising so many people book meeting rooms in Aberdeen Despite being an important centre of education industry and commerce it is as far removed from the popular picture of a modern city as it rsquo s possible to get Despite being the third most populated city in Scotland Aberdeen is a ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/543997__Mixing-Business-With-Pleasure-Meeting-Rooms-In-Aberdeen.html</link>
                 <pubDate>Mon, 25 Jan 2010 10:09:14 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/543997__Mixing-Business-With-Pleasure-Meeting-Rooms-In-Aberdeen.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding your Business using Archetypes Does it Work]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Archetypes are universal personality styles that everyone recognizes no matter what the language or the culture Scientific studies show that archetypes tap into pre conscious thought patterns These are gut responses like the jerk of an elbow when fingers touch a flame We can t stop the reaction It ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/543901__Branding-your-Business-using-Archetypes-Does-it-Work.html</link>
                 <pubDate>Sun, 24 Jan 2010 08:57:03 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/543901__Branding-your-Business-using-Archetypes-Does-it-Work.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding How To Succeed 6]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Brand Management Retail Brands Types of Private Label Continued In the case of private label credit cards it is the name or logo of the retailer coupled with the inherent style of branding that combined together give rise to the appeal and marketability of the card The provision of credit facilities on such cards ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/542955__Branding-How-To-Succeed-6.html</link>
                 <pubDate>Wed, 13 Jan 2010 12:10:14 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/542955__Branding-How-To-Succeed-6.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding How To Succeed 5]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Brand Management Retail Brands Private Label Private label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name Private label products and services are in fact available across an extensive range of categories from ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/541933__Branding-How-To-Succeed-5.html</link>
                 <pubDate>Fri, 01 Jan 2010 00:29:07 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/541933__Branding-How-To-Succeed-5.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding How To Succeed 4]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Brand Management Negative Brand Equity In the previous discussion on brand equity one aspect needs consideration It is this ndash is it possible for brands to have negative brand equity Consider now both sides of the conundrum From one perspective brand equity cannot be negative The application of effective marketing by way of ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/541592__Branding-How-To-Succeed-4.html</link>
                 <pubDate>Mon, 28 Dec 2009 01:08:25 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/541592__Branding-How-To-Succeed-4.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding How To Succeed 3]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Brand Management Types of Brand Part 2 Brand Equity When a product has its own brand name certain benefits will be associated with the product On the other hand should the same product not have such a brand name then the associated benefits will be greatly reduced Consider the following ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/541550__Branding-How-To-Succeed-3.html</link>
                 <pubDate>Sun, 27 Dec 2009 00:02:22 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/541550__Branding-How-To-Succeed-3.html</guid>
               </item>

               <item>
                 <title><![CDATA[How Brands Can Tap into China s Vast Sports Marketing Potential]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The sports marketing industry in China stands at a crossroads China needs a competitive and successful sports marketing industry to enable its major sports to realise their full potential While great strides have been made there is much more still to be done China has at least 300 million sports fans Eighty per cent of the ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/535882__How-Brands-Can-Tap-into-China-s-Vast-Sports-Marketing-Potential.html</link>
                 <pubDate>Thu, 24 Sep 2009 00:47:54 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/535882__How-Brands-Can-Tap-into-China-s-Vast-Sports-Marketing-Potential.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding How To Succeed]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Brand Management Overview The application of marketing methods in respect of a particular product range of products or a specific brand is commonly referred to as Brand management Its role is to increase the product s perceived value in the eyes of the customer and at the same time increase the strength of the brand and its ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/531316__Branding-How-To-Succeed.html</link>
                 <pubDate>Sat, 20 Jun 2009 18:11:53 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/531316__Branding-How-To-Succeed.html</guid>
               </item>

               <item>
                 <title><![CDATA[Celebration of a New Groundbreaking Personal Branding Book]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Branding is more effective and sustainable than marketing and sales and an effective way to eliminate your competitors It rsquo s about influencing others by creating a brand identity that associates certain perceptions and feelings with that identity Branding isn rsquo t just for companies anymore There is ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/529236__Celebration-of-a-New-Groundbreaking-Personal-Branding-Book.html</link>
                 <pubDate>Fri, 24 Apr 2009 09:53:17 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/529236__Celebration-of-a-New-Groundbreaking-Personal-Branding-Book.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding How to Succeed 2]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Brand Management Types of Brand Part 1 There are in fact many different types of brands each with its own recognisable features The following characterises the essential features A Premium Brand Compared with other products in the same category the price is pitched at a premium ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/521343__Branding-How-to-Succeed-2.html</link>
                 <pubDate>Wed, 24 Dec 2008 18:05:52 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/521343__Branding-How-to-Succeed-2.html</guid>
               </item>

               <item>
                 <title><![CDATA[Branding and Image Licensing From Prehistoric Days to Today]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Several years ago I wrote a few ezine articles on license imaging branding etc how it is done and what are some of the 8220 tricks of the trade As all things change including the way we do business especially on the Internet most if not all of my articles are outdated though many of the principals remain the same Lately .]]></description>
                 <link>http://www.articleslash.net/Business/Branding/382129__Branding-and-Image-Licensing-From-Prehistoric-Days-to-Today.html</link>
                 <pubDate>Tue, 15 Jul 2008 18:10:00 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/382129__Branding-and-Image-Licensing-From-Prehistoric-Days-to-Today.html</guid>
               </item>

               <item>
                 <title><![CDATA[Todays Branding and Art Licensing With the E Sharks]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[In part one of this article I did a quick summary of branding and art licensing how it works and where it started In this part of the article I will attempt to answer some specific questions posed to me regarding this Internet phenomena which once was closely ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/377223__Todays-Branding-and-Art-Licensing-With-the-E-Sharks.html</link>
                 <pubDate>Thu, 17 Jul 2008 18:03:12 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/377223__Todays-Branding-and-Art-Licensing-With-the-E-Sharks.html</guid>
               </item>

               <item>
                 <title><![CDATA[Business Coach Asks Has Your Performance Peaked]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[I was on a flight from Los Angeles to Houston and the Chairman of Continental Airlines at the time Frank Lorenzo sat next to me We had a nice chat and after the flight shortly after he had scooted off as I was making my way through the terminal two flight attendants who served us strode up to me and demanded .]]></description>
                 <link>http://www.articleslash.net/Business/Branding/107867__Business-Coach-Asks-Has-Your-Performance-Peaked.html</link>
                 <pubDate>Fri, 12 May 2006 18:18:08 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/107867__Business-Coach-Asks-Has-Your-Performance-Peaked.html</guid>
               </item>

               <item>
                 <title><![CDATA[5 Ways In Which Branding Pays Off]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[There has been a lot written about branding but I thought I d take a fresh look at the subject and ask the simple question Why are buyers attracted to brand names Five basic reasons come to mind 1 Brands imply safety If a name is recognizable it doesn t sound experimental For example ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/107841__5-Ways-In-Which-Branding-Pays-Off.html</link>
                 <pubDate>Wed, 19 Apr 2006 18:02:48 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/107841__5-Ways-In-Which-Branding-Pays-Off.html</guid>
               </item>

               <item>
                 <title><![CDATA[Top Marketing Speaker Says The VW Toureg May Cost More Than A Porsche]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one Auto manufacturers are engaging in platform sharing it says This is when the same basic skeleton of a Ford Explorer can be found in its sister model the Mercury Mountaineer It goes on to say that ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/96627__Top-Marketing-Speaker-Says-The-VW-Toureg-May-Cost-More-Than-A-Porsche.html</link>
                 <pubDate>Tue, 27 Jun 2006 18:07:28 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/96627__Top-Marketing-Speaker-Says-The-VW-Toureg-May-Cost-More-Than-A-Porsche.html</guid>
               </item>

               <item>
                 <title><![CDATA[Choosing The Right Business Name]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Sometimes new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME I ll just do business under my own name for a while until I find something I like While it seems easy at the time ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/12051__Choosing-The-Right-Business-Name.html</link>
                 <pubDate>Mon, 07 Feb 2005 18:03:28 -0500</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/12051__Choosing-The-Right-Business-Name.html</guid>
               </item>

               <item>
                 <title><![CDATA[Corporate Promotional Gifts The Fridge Magnet Is Dead Long Live the Computer Desktop]]></title>
                 <category><![CDATA[Branding]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Corporate promotional gifts come in all shapes and sizes They can range from the very common personalized pens calendars mugs caps and fridge magnets to very sophisticated company branded software programs that are placed on the desktop or taskbar of a computer ..]]></description>
                 <link>http://www.articleslash.net/Business/Branding/3928__Corporate-Promotional-Gifts-The-Fridge-Magnet-Is-Dead-Long-Live-the-Computer-Desktop.html</link>
                 <pubDate>Sun, 16 Oct 2005 18:08:42 -0400</pubDate>
                 <guid>http://www.articleslash.net/Business/Branding/3928__Corporate-Promotional-Gifts-The-Fridge-Magnet-Is-Dead-Long-Live-the-Computer-Desktop.html</guid>
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